Get Out of The Herd, You’ll Make More Sales
How different is your company from your competition? Does your marketing sound similar to theirs? Does your website look about the same? Is your product or service for the most par
How different is your company from your competition? Does your marketing sound similar to theirs? Does your website look about the same? Is your product or service for the most par
Cormac McCarthy, one of America’s greatest living writers, did an interview with Oprah Winfrey a few years back where she asked him where his idea for his best-selling book T
Before Starbucks, coffee was usually given to customers for less than a dollar or even free, and the idea of a coffee shop where you hang out or get some work done just didn’t ex
First and foremost, if you are in marketing or advertising in any form and haven’t read scientific advertising by Claude Hopkins, you need to do that immediately. David Ogilvy, o
In 2023, I feel this shouldn’t even need to be stated, but many of what I call the “good ole boys” of business swim against the current because business just “isn’t done
If you look at the most successful advertisements and marketing campaigns in history, you will see a theme, these marketers have unlocked one of the most primal and possibly bigges
Writing that headline, I can already feel the confusion and skepticism, good, it got you here. Now let me explain. Let’s go back in time to yesterday. My family and I woke
This will ruffle some feathers, oh well. It needs to be said. People are so overly accustomed to marketing and business advertisements that they become numb to it. The averag
Quick question, do you know, like really know, if your marketing dollars are actually benefiting your company? Do you know if your advertising and way of gaining customers is
The modern-day and age of digital marketing and advertising is great, and it gives many creative and skilled people a way to sell products and services, but… Many of the so-calle
© Copeland Digital 2023
“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage
“In advertising, not to be different is virtually suicidal” – Bill Bernbach
“Think like a wise man but communicate in the language of the people” – William Butler Yeats