Get Out of The Herd, You’ll Make More Sales
How different is your company from your competition? Does your marketing sound similar to theirs? Does your website look about the same? Is your product or service for the most par
Blog
Insightful Candid essays about marketing, advertising, and copywriting.
Apocalyptic Way To Know Your Why
Cormac McCarthy, one of America’s greatest living writers, did an interview with Oprah Winfrey a few years back where she asked him where his idea for his best-selling book T
Starbucks Coffee Supremacy And What Your Company Can Learn From It
Before Starbucks, coffee was usually given to customers for less than a dollar or even free, and the idea of a coffee shop where you hang out or get some work done just didn’t ex
Claude Hopkins Schlitz Beer Campaign Is “Pure” Advertising Genius
First and foremost, if you are in marketing or advertising in any form and haven’t read scientific advertising by Claude Hopkins, you need to do that immediately. David Ogilvy, o
Why Your Business Needs a Blog
In 2023, I feel this shouldn’t even need to be stated, but many of what I call the “good ole boys” of business swim against the current because business just “isn’t done
The Most Powerful Human Motivator Is Also Your Most Powerful Selling Tool
If you look at the most successful advertisements and marketing campaigns in history, you will see a theme, these marketers have unlocked one of the most primal and possibly bigges
Marketing Plans Are Like My Son’s Blanket Tent
Writing that headline, I can already feel the confusion and skepticism, good, it got you here. Now let me explain. Let’s go back in time to yesterday. My family and I woke
Being Authentic is More Important Than Being Professional
This will ruffle some feathers, oh well. It needs to be said. People are so overly accustomed to marketing and business advertisements that they become numb to it. The averag
If You Pay For Marketing, Read This
Quick question, do you know, like really know, if your marketing dollars are actually benefiting your company? Do you know if your advertising and way of gaining customers is
Don’t Call Yourself a Marketer Until You’ve Read These 9 Books
The modern-day and age of digital marketing and advertising is great, and it gives many creative and skilled people a way to sell products and services, but… Many of the so-calle