The Marlboro Man: Mastering the Art of Selling a Lifestyle, Not a Product
In the history of advertising, few icons have left as big a mark quite like the rugged, rebellious figure known as the Marlboro Man. This cowboy, seated atop his trusty steed against the backdrop of a sweeping Western landscape, became a lasting symbol of masculinity and freedom. Yet, what made the
Your Website Sucks, Here’s Why
In a world of sleek interfaces and interactive wonders, most websites seem to have missed the memo. They’re the digital equivalent of bell-bottom jeans, awkward and outdated. Let’s dive into the tragic world of website design suckiness and how to fix it. Outdated AF Ever stumbled upon
6 Sublime Quotes From Steal Like An Artist
In Austin Kleon’s beautiful book, ‘Steal Like An Artist’, he unveils the powerful concept that creativity isn’t about creating something entirely new, but rather about remixing, repurposing, and reinventing existing ideas. Here are some quotes from the book that will ignite y
Marketing Lessons From The King of Horror
In a world where marketers often tiptoe around the edges of the unconventional, Stephen King strides boldly into the darkness, penning nightmares that keep readers awake for nights on end. But what can the master of horror teach us about the world of marketing? More than you think. Let’s plung
Are You Getting SEO All Wrong?
Alright, fellow search engine warriors, let’s cut through the smoke and mirrors of SEO, shall we? Search Engine Optimization, or SEO for short, isn’t some mysterious incantation only known to a secret inner circle of technology wizards. It’s not about sprinkling keywords like Parmesan or sacri
Leonardo da Vinci… The Ad Man?
In an age dominated by screens and social media, wouldn’t it be fun to wonder: what if the unparalleled genius, Leonardo da Vinci, were to step into the realm of marketing and advertising today? The very thought sparks intrigue and excitement, as da Vinci’s creativity and mad pursuit for
Decoding Volkswagen’s Trailblazing Ad Campaign
In the cutthroat world of advertising, where flashy gimmicks often steal the show, one campaign said screw it and redefine the rules. This isn’t your average success story; it’s a masterclass in calculated risk-taking and unapologetic disruption. Shall we? Stripping Down to the Ess
How To Guarantee AI Won’t Replace You
In the not-so-distant past, the idea of robots taking over our jobs seemed like something straight out of a sci-fi blockbuster. But here we are, living in an era where artificial intelligence is not just something Arnold Schwarzenegger is acting as, but a reality in our workplaces. Cue the collectiv
Get Out of The Herd, You’ll Make More Sales
How different is your company from your competition? Does your marketing sound similar to theirs? Does your website look about the same? Is your product or service for the most part, identical to theirs? Congratulations, your companies a sheep. Kidding, but you are a part of the herd. He
Apocalyptic Way To Know Your Why
Cormac McCarthy, one of America’s greatest living writers, did an interview with Oprah Winfrey a few years back where she asked him where his idea for his best-selling book The Road came from, and his answer has always stuck with me. The road is a Pulitzer Prize winning book about a man and hi