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February 2023

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February 6, 2023
Business Philosophy, Marketing Rant

Get Out of The Herd, You’ll Make More Sales

How different is your company from your competition? Does your marketing sound similar to theirs? Does your website look about the same? Is your product or service for the most par

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February 5, 2023
Business Philosophy

Apocalyptic Way To Know Your Why

Cormac McCarthy, one of America’s greatest living writers, did an interview with Oprah Winfrey a few years back where she asked him where his idea for his best-selling book T

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February 4, 2023
Marketing

Starbucks Coffee Supremacy And What Your Company Can Learn From It 

Before Starbucks, coffee was usually given to customers for less than a dollar or even free, and the idea of a coffee shop where you hang out or get some work done just didn’t ex

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February 3, 2023
Copywriting, Marketing

Claude Hopkins Schlitz Beer Campaign Is “Pure” Advertising Genius

First and foremost, if you are in marketing or advertising in any form and haven’t read scientific advertising by Claude Hopkins, you need to do that immediately. David Ogilvy, o

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February 2, 2023
Copywriting, Marketing

Why Your Business Needs a Blog

In 2023, I feel this shouldn’t even need to be stated, but many of what I call the “good ole boys” of business swim against the current because business just “isn’t done

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February 2, 2023
Copywriting, Marketing

The Most Powerful Human Motivator Is Also Your Most Powerful Selling Tool

If you look at the most successful advertisements and marketing campaigns in history, you will see a theme, these marketers have unlocked one of the most primal and possibly bigges

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Tent Picture for Copeland Digital
February 1, 2023
Marketing

Marketing Plans Are Like My Son’s Blanket Tent

Writing that headline, I can already feel the confusion and skepticism, good, it got you here. Now let me explain.  Let’s go back in time to yesterday. My family and I woke

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Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos dorum.

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  • Copywriting
  • Marketing
  • Marketing Rant

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© Copeland Digital 2023. All Glory To Christ. Made with Love and Monster Energy.

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“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage


“In advertising, not to be different is virtually suicidal” – Bill Bernbach

“Think like a wise man but communicate in the language of the people” – William Butler Yeats

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