Get Out of The Herd, You’ll Make More Sales
How different is your company from your competition? Does your marketing sound similar to theirs? Does your website look about the same? Is your product or service for the most part, identical to theirs? Congratulations, your companies a sheep. Kidding, but you are a part of the herd. He
Apocalyptic Way To Know Your Why
Cormac McCarthy, one of America’s greatest living writers, did an interview with Oprah Winfrey a few years back where she asked him where his idea for his best-selling book The Road came from, and his answer has always stuck with me. The road is a Pulitzer Prize winning book about a man and hi
Starbucks Coffee Supremacy And What Your Company Can Learn From It
Before Starbucks, coffee was usually given to customers for less than a dollar or even free, and the idea of a coffee shop where you hang out or get some work done just didn’t exist. They completely changed the coffee culture and turned one of the world’s most readily available commodi
Claude Hopkins Schlitz Beer Campaign Is “Pure” Advertising Genius
First and foremost, if you are in marketing or advertising in any form and haven’t read scientific advertising by Claude Hopkins, you need to do that immediately. David Ogilvy, one of the greatest ad men to ever live said no one should be able to get near advertising until they have read scientifi
Why Your Business Needs a Blog
In 2023, I feel this shouldn’t even need to be stated, but many of what I call the “good ole boys” of business swim against the current because business just “isn’t done like it used to be.” And I sympathize with that, and at 27 years young, I can partially understand that. But eve
The Most Powerful Human Motivator Is Also Your Most Powerful Selling Tool
If you look at the most successful advertisements and marketing campaigns in history, you will see a theme, these marketers have unlocked one of the most primal and possibly biggest motivating human emotion, fear. Whether you like it or not, fear sells. It outsells every other emotion and can
Marketing Plans Are Like My Son’s Blanket Tent
Writing that headline, I can already feel the confusion and skepticism, good, it got you here. Now let me explain. Let’s go back in time to yesterday. My family and I woke up to an icy snowy mess outside. Schools are closed, so my wife the teacher is home for the day. Daycares are clos