Claude Hopkins Schlitz Beer Campaign Is “Pure” Advertising Genius
First and foremost, if you are in marketing or advertising in any form and haven’t read scientific advertising by Claude Hopkins, you need to do that immediately. David Ogilvy, o
Why Your Business Needs a Blog
In 2023, I feel this shouldn’t even need to be stated, but many of what I call the “good ole boys” of business swim against the current because business just “isn’t done
The Most Powerful Human Motivator Is Also Your Most Powerful Selling Tool
If you look at the most successful advertisements and marketing campaigns in history, you will see a theme, these marketers have unlocked one of the most primal and possibly bigges
If You Pay For Marketing, Read This
Quick question, do you know, like really know, if your marketing dollars are actually benefiting your company? Do you know if your advertising and way of gaining customers is
Don’t Call Yourself a Marketer Until You’ve Read These 9 Books
The modern-day and age of digital marketing and advertising is great, and it gives many creative and skilled people a way to sell products and services, but… Many of the so-calle
6 killer ways to Get Your Emails Opened
It’s unlikely you’d be reading this if you didn’t already know email marketing is a great way to market your business. But email can be intimidating because it can be such a
What Hemingway Can Teach Us About Copywriting
What Hemingway Can Teach Us About Copywriting I’ll never forget the first time I read The Sun Also Rises by Ernest Hemingway. I devoured it in a single afternoon and was complete