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Copywriting

Schlitz beer
February 3, 2023
Copywriting, Marketing

Claude Hopkins Schlitz Beer Campaign Is “Pure” Advertising Genius

First and foremost, if you are in marketing or advertising in any form and haven’t read scientific advertising by Claude Hopkins, you need to do that immediately. David Ogilvy, o

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blog writing image
February 2, 2023
Copywriting, Marketing

Why Your Business Needs a Blog

In 2023, I feel this shouldn’t even need to be stated, but many of what I call the “good ole boys” of business swim against the current because business just “isn’t done

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February 2, 2023
Copywriting, Marketing

The Most Powerful Human Motivator Is Also Your Most Powerful Selling Tool

If you look at the most successful advertisements and marketing campaigns in history, you will see a theme, these marketers have unlocked one of the most primal and possibly bigges

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picture of man burning money
January 30, 2023
Copywriting, Marketing

If You Pay For Marketing, Read This

Quick question, do you know, like really know, if your marketing dollars are actually benefiting your company?  Do you know if your advertising and way of gaining customers is

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David Ogilvy picture
January 30, 2023
Copywriting, Marketing

Don’t Call Yourself a Marketer Until You’ve Read These 9 Books

The modern-day and age of digital marketing and advertising is great, and it gives many creative and skilled people a way to sell products and services, but… Many of the so-calle

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January 28, 2023
Copywriting, Marketing

6 killer ways to Get Your Emails Opened

It’s unlikely you’d be reading this if you didn’t already know email marketing is a great way to market your business. But email can be intimidating because it can be such a

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Hemingway Picture
January 20, 2023
Copywriting

What Hemingway Can Teach Us About Copywriting

What Hemingway Can Teach Us About Copywriting I’ll never forget the first time I read The Sun Also Rises by Ernest Hemingway. I devoured it in a single afternoon and was complete

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Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos dorum.

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