Claude Hopkins Schlitz Beer Campaign Is “Pure” Advertising Genius
First and foremost, if you are in marketing or advertising in any form and haven’t read scientific advertising by Claude Hopkins, you need to do that immediately. David Ogilvy, one of the greatest ad men to ever live said no one should be able to get near advertising until they have read scientifi
Why Your Business Needs a Blog
In 2023, I feel this shouldn’t even need to be stated, but many of what I call the “good ole boys” of business swim against the current because business just “isn’t done like it used to be.” And I sympathize with that, and at 27 years young, I can partially understand that. But eve
The Most Powerful Human Motivator Is Also Your Most Powerful Selling Tool
If you look at the most successful advertisements and marketing campaigns in history, you will see a theme, these marketers have unlocked one of the most primal and possibly biggest motivating human emotion, fear. Whether you like it or not, fear sells. It outsells every other emotion and can
If You Pay For Marketing, Read This
Quick question, do you know, like really know, if your marketing dollars are actually benefiting your company? Do you know if your advertising and way of gaining customers is the best way of doing things? Whether you do your own marketing or hire someone, chances are, you’re not getting op
Don’t Call Yourself a Marketer Until You’ve Read These 9 Books
The modern-day and age of digital marketing and advertising is great, and it gives many creative and skilled people a way to sell products and services, but… Many of the so-called “experts” in marketing, copywriting, etc. have never read a single book on the subject. If they have it’s a mode
6 killer ways to Get Your Emails Opened
It’s unlikely you’d be reading this if you didn’t already know email marketing is a great way to market your business. But email can be intimidating because it can be such a pain to get them opened. Improving your email open rates will mean more prospects and more sales. People are overrun wit
What Hemingway Can Teach Us About Copywriting
What Hemingway Can Teach Us About Copywriting I’ll never forget the first time I read The Sun Also Rises by Ernest Hemingway. I devoured it in a single afternoon and was completely blown away. I was about 22, a perfect age for reading it, and just 5 years younger than Hemingway was when he wrote [