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“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage

“In advertising, not to be different is virtually suicidal” – Bill Bernbach

“Think like a wise man but communicate in the language of the people” – William Butler Yeats